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Twix / Twixmas Time
Agency: T&Pm
Design Direction

 

Twixmas - the period between Christmas and New Years. We teamed up with Twix to redefine the post-Christmas lull with the new campaign, Twixmas Time.

Introducing Twix’s first-ever Twixmas anthem, a grime track written by our creatives in collaboration with D Double E to a backing beat by Sir Spyro. Launched on the 27th December on TikTok, the track—fronted by D Double E and Nella Rose—encouraged Brits to embrace having no routine, prioritise themselves, and feel liberated from their festive duties.

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This was a great collaborative effort between Creative and Design with all assets from prop design, typography, motion graphics and even extension ideas such as bespoke advent calendars and vinyl LP sleeves (see below) all being produced in-house. Shout out to the whole team on this but special mention to Creative Director, Frances Draskau, Creative, Osagie Samuel, Content Creator, Arnold Jorge, Senior Designer Sean McCarthy and motion wizard, Gil Peres.

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