IN DARKNESS WE DARE
Client: Tottenham Hotspur FC
Agency: T&P
Role: Design, Art Direction & illustration


'In Darkness We Dare' sets to flick the switch from the Home Kit's lily white to the Away Kit's black with players and fans alike encouraged to embrace their darker side away from home. The visuals echo this narrative with an intricate glitch treatment developed to add to the gritty and moody tone of the campaign with even a white kit glitch leaving the players as they wear the all black kit with attitude.