IT'S CLASSIC TOTTENHAM
Client: Tottenham Hotspur FC
Agency: T&P
Role: Design, Art Direction


'It's Classic Tottenham' was the third kit launch campaign for Spurs in 2025 and aimed to reclaim what is commonly a negative phrase by nodding to Spurs rich history as a club everything the club. This was done by capturing classic and nuanced moments in tat embodied everything Spurs should be known for in a fun and energetic way that nods back to Nike commercials of the 2000's.