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Snickers / AI José
Agency: T&Pm
Design Direction
Snickers pioneered a first-of-its-kind AI, trained not just to look and sound like José but to think like him too. Through media, influencers and PR, partnering with Snickers, we drove fans to chat to AI José directly via an innovative WhatsApp bot that co-created limitless personalised videos of him coaching their foolish friends. Fans then shared what AI Jose had to say on to their friends and groups within platforms like WhatsApp, driving organic reach.
The campaign around the AI platform saw a tease phase and launch phase with social content and web content created as well as the web platforms UI having to be designed. See some of the assets and results below




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