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Snickers / Own Goal Deadline Day
Agency: T&Pm
Design Direction

 

Booked date night on match day? Left your team's jersey in the wash ahead of kickoff? Snickers teamed up with Bukayo Saka and Luka Modric ahead of Euro 2024 to call out fans footy mishaps and offer advice that maybe in the future, they just need a Snickers.

The campaign provided the opportunity to bring in football related elements into the design language - hand-drawn icons reminiscent of a Managers tactics board, a key visual image of a Snickers football stadium and even the chance to sell in and design a Snickers football kit for our two stars to wear on shoot.

This campaign wasn't without it's challenges but a great effort from Mars team at T&Pm saw this campaign delivered across multiple touchpoints in different markets across Europe.

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