OWN GOAL
Client: Snickers
Agency: T&P
Role: Design Direction


To align Snickers closer with sports across EMEA, we were tasked with creating a campaign that piggy-backed the successful Rookie-Mistakes Snickers activation in the US. Tapping into football culture and beyond this integrated campaign spoke to football fans and non football fans to call out theirs and their friends mistakes.

Whilst OOH and TVC were large touchpoints in the campaign, the real format in where this campaign sang was social on Snickers owned channels and top footballer brand partners Bukayo Saka and Luca Modric both sharing content on their channels also.