MOURINHO'S
NO-NO'S
Client: Snickers
Agency: T&P
Role: Design Direction


To remind football fans to grab a Snickers if they want to avoid making embarrassing hungry mistakes, we enlisted the help of one of football’s most iconic coaches to speak to them personally on our behalf; José Mourinho.

We created the first authorised celebrity deep fake of José and trained it to look, sound and even think like him. Then we allowed fans to chat with it in real time over WhatsApp and tell it about a friend’s recent blunder.