purple reach.

Freelance | 2020

Brand Identity, Website, Design

Since their launch in 2016, Purple Reach has gone from strength to strength, however, as a brand they’ve remained in a relatively basic and rough stage.

 

The task was set to really establish the brand’s visual identity with clear and defining guidelines that spoke their personality and represented their values.

 

These guidelines set the foundation of the brand identity, giving birth to a logo update, new logo animations, and a new website which can be visited here.