We Are Social | 2020

Social, Art Direction, Design

After winning the Lidl account early in 2020, We Are Social were tasked with giving Lidl's social channels a fresh, engaging look that focused on expressing the brand's 'quality' instead of 'cheapness'.

Having been on the account from the very beginning, I have created an archive worth of content, delivered art direction on social campaigns, overseen the design of retainer content, onboarded new team members onto the account as the Lidl team grew, and have been an integral part of a team delivering great work for a top client in a very fast-paced environment.