h&m.

Exterion Media | 2018

OOH, Artworking

H&M launched their campaign by opting to completely wrap a corridor in Oxford Circus tube station.

The brief was straight forward and simply requested that the corridor be made to feel like a Parisian street - The floor was wrapped with cobbles, the walls with a Parisian terrace and the ceiling with a sunny sky meaning commuters were completely surrounded in an immersive Out-Of-Home advert.