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Extra Refreshers / Flavour Up
Agency: T&Pm
Design Direction
Art Direction

 

'Flavour Up' - the platform under which Extra Refreshers has relaunched following the Extra masterbrand's 'Chew Good' brand update see's Extra Refeshers flavouring up it's audience and being the ultimate mood boost.

Taking guidance from Elmwood's new Refreshers visual identity we worked alongside the branding agency in creating a launch campaign which both spoke the brand's new look and feel and also projected our storytelling around flavouring up.

This campaign provided the opportunity for me to not only sell in a stills shoot to the client for the launch campaign but also direct it alongside the camapaign's Creative Director, James Fernandez who directed the OLV shoot.

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