FLAVOUR UP
Client: Extra Refreshers
Agency: T&P
Role: Design Direction & Art Direction

Flavour Up was Refreshers' first brand campaign following their new brand repositioning and VI update. It aimed to boost the moods of it's Gen Z chewers from an intense bursts of flavour.

Branded assets were designed in partnership with Elmwood and following direction from the new VI whilst assets with talent were lead by T&P with a stills shoot being sold in as an additional ask to give flexibility and more personality to the campaign