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adidas / 54 Not Done Yet

adidas / 54 Not Done Yet
Agency: We Are Social
Design Direction


Ahead of the 2022 Women's Euro's, adidas footballer, Ellen White was about to make history and become England's all-time top goal scorer. To celebrate the landmark moment we created a campaign centred around an adidas undershirt for Ellen to wear on the day - a cheeky response to the Nike one Ian Wright wore when playing for Arsenal.

Alongside this ownable moment in sporting history, we shot a hero film at Ellen's school, we had t-shirts printed along with fully designed packaging to send to other adidas talent to wear in support, OOH creative and more.

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