To reveal adidas' new Predator Accuracy, we decided to hack Transfer Deadline Day by tapping into the social culture and influential figures around Deadline Day. We flooded the gossip mill with content that got people sharing and guessing before finally revealing who (or what) the big 'transfer' was with a Predator reveal video feat. Pedri and a tweet from Mr Deadline Day himself Fabrizio Romano.

The campaign relied on subtle image comping to drop clues on social along with some retouching on stills from the shoot.