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The drop of adidas Originals NMD_V3 range saw the team tasked with creating a launch campaign that tapped into the nomadic principles the range was born from, highlighting adidas partners (Blackpink, Karim Benzema, Anitta, Bizarrap) and influencers
across the world who championed the NMD philosophy and
The campaign was mainly shoot-led with photography and hero films being the main content delivered. That said, a number of social assets were designed for the campaign including some lo-fi Blackpink content for adidas' TikTok and Instagram channels and a 3D asset that demonstrated the NMD philosophy and the influencers across the globe who were 'Creating New Paths'.
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