NMD_V3 encourages people to 'Create New Paths' and embrace the nomadic culture. Engaging art direction delving into heat maps and vibrant colours tied together a campaign consisting of multiple (global) shoots, deliverables and diverse talent from the adidas Originals roster, feat. Karim Benzema, Blackpink, Bizarrap, and Anitta to name a few.

The campaign was delivered across social and made use of engaging socially-native trends, 3D motion and more. See some of the stills, films and social below.