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adidas / Made To Be Remade
Agency: We Are Social
Design Direction
Made To Be Remade aims to educate an audience on adidas' continued efforts in sustainability with their ever-looping life cycle of their Made To Be Remade products, designed to be recycled and not thrown away.
The campaign was built around a hero film and saw us deliver a whole suite of assets that sat across social, site and the adidas app. Dynamic supers, engaging layouts and design for multiple platforms all played a part in this award-winning campaign that picked up 2x Shortys and 1x Brand Film Award
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