Ellen White
54 NDY
The idea developed with us unable to use footage of Ellen playing for England (due to the Nike sponsor) and any commentary of her goals without paying for rights. With no visual, and no audio we created our own that told the remarkable story of Ellen's journey.
We went to Ellen's old school in Aylesbury and filmed the kids recreating the icon's goals as we ticked through them with our own tailor-made commentary and our animated t-shirt counter.
Unfortunately, Ellen never made it to the landmark 54 and shockingly bowed out of professional football on 53 international goals.
That said we had a whole suite of assets prepped for the moment;
A hero film for social, tshirts printed to send in bespoke boxes to other adidas footballers to wear and share, DOOH planned along with further social content.
