NOT DONE YET
Client: Adidas
Agency: We Are Social
Role: Design Direction

In preparation for Ellen White becoming England's all time top goalscorer (men & women), adidas tasked us with creating an activation that would penetrate football culture to mark the momentous occasion.

With a tongue-in-cheek response to Nike's Just Done It activation to mark Ian Wright's goal scoring record, we span the message to show that Ellen White was Not Done Yet.

T-shirts designed, custom packaging, OOH, social films, planned partnerships and more this campaign was set for success - unfortunately though, White retired from international football before she broke it!