Exterion Media | 2017

OOH, Artworking

In 2017, Activia ran their latest campaign to promote their new 0% sugar yoghurt which ran on London double decker buses across the city.

The artwork had been created to the wrong format by the agency, so following the client's art direction, our studio (Exterion Media) was tasked with creating 6 large format "Mega T-Sides" at different specs.